A description of your business’s target market.Typically, a competitive analysis report will contain: So let’s get some basics out of the way… What is a competitive analysis report?Ī competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors haven’t even noticed. That’s why a competitive analysis is so crucial to your success as a business. Your business will always have competition.Īnd if you don’t know what that competition is up to, you could be missing out on huge opportunities.